59FIFTY Day is New Era’s annual celebration of its most iconic cap — the 59FIFTY fitted. First introduced in 1954, the 59FIFTY is known for its structured design, flat brim, and fitted sizing. It’s famously worn by MLB players and has become a cultural symbol in sports, streetwear, and fashion.

59FIFTY Day is a chance for fans, collectors, and creators to come together and honour the legacy of this legendary cap. Each year, we mark the occasion with exclusive product drops, special collaborations and in-store events that showcase the global influence of the 59FIFTY. It’s more than just a hat — it’s a statement of style, identity, and community.

59FIFTY Day takes place every year on May 9th (5/9) — a celebration to the name of the cap itself. The date is a symbolic way to honour the 59FIFTY’s iconic status and longstanding history in sports and culture.

Fans around the world mark the day by sharing their collections or picking up limited-edition drops released specifically for the occasion. It’s a key moment in the calendar for New Era enthusiasts, so be sure to check our website, sign up to our emails and head in-store for announcements and exciting new in releases.

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