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DISCOVER
Always on Side
OUR STYLE. OUR STORY.
When you’re a true original, there’s no option but to raise your own flag.
From the bottom of the leaderboard to the top of the world.
From the little leagues to the big time.
For 104 years and counting, our flag’s been there.
What’s in front is all you.
But the flag – that’s Always On Side.
About The Collection
104 years; that’s how long New Era has been changing the headwear game and cultivating the choice designs for sports enthusiasts and style specialists. Spring is the season of change, we’re ushering in the new with bold pinstripe t-shirts, jerseys and hoodies. Our heritage patch adding prestige to crews and bucket hats and iconic varsity silhouettes with allover patches.
Style it how you want – you decide the score.
Headwear
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New Era Pastel Blue 59FIFTY A-Frame Fitted Cap
Regular price 47,00€Sale price 47,00€ Regular priceUnit price / per47,00€ -
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New Era Light Cream 59FIFTY A-Frame Fitted Cap
Regular price 47,00€Sale price 47,00€ Regular priceUnit price / per47,00€ -
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Pittsburgh Steelers NFL Sideline 2025 Black Retro Crown 59FIFTY Fitted Cap
Regular price 49,00€Sale price 49,00€ Regular priceUnit price / per49,00€ -
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Las Vegas Raiders NFL Sideline 2025 Black Retro Crown 59FIFTY Fitted Cap
Regular price 49,00€Sale price 49,00€ Regular priceUnit price / per49,00€ -
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Kansas City Chiefs NFL Sideline 2025 Red Retro Crown 59FIFTY Fitted Cap
Regular price 49,00€Sale price 49,00€ Regular priceUnit price / per49,00€ -
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Buffalo Bills NFL Sideline 2025 Blue Retro Crown 59FIFTY Fitted Cap
Regular price 49,00€Sale price 49,00€ Regular priceUnit price / per49,00€ -
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Philadelphia Eagles NFL Sideline 2025 Dark Green Retro Crown 59FIFTY Fitted Cap
Regular price 49,00€Sale price 49,00€ Regular priceUnit price / per49,00€ -
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Baltimore Ravens NFL Sideline 2025 Black Retro Crown 59FIFTY Fitted Cap
Regular price 49,00€Sale price 49,00€ Regular priceUnit price / per49,00€
A bit of history
On or off the pitch, we have been the originators that helped to define over a century of sport and streetwear culture. Worn by some of the world’s greatest athletes past and present, we have dominated the headwear game since leaderboards began while at the same time, becoming a signifier of diverse cultures and communities from across the globe. Whether it’s a record-breaking athlete or a superstar rapper, all are united under one logo.
NEW ERA HERITAGE
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New Era Suede Brown 9TWENTY Adjustable Cap
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{ "item_id": "p_15361715634558", "sku": "198759587658", "item_name": "New Era Suede Navy 9TWENTY Adjustable Cap", "price": 160.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9TWENTY BLUE CAPS, 9TWENTY CAPS, ADJUSTABLE, BLUE CAPS \u0026 HATS, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, Headwear, HEADWEAR - NEW ARRIVALS, Luxury Caps and Hats, MEN'S 9TWENTY CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, NEW ERA- NEW SEASON EDIT, New in, NEW SEASON EDIT, STRAPBACK CAPS, SUEDE CAPS \u0026 HATS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Blue", "silhouette": "9TWENTY", "sport": null, "mid": 60691176, "image_url": "www.neweracap.eu/cdn/shop/files/60691176_2.jpg?v=1751546892&width=1000", "language": "en", "market": "FR", "index": null, "locale": "en-FR" } 9TWENTY
New Era Suede Navy 9TWENTY Adjustable Cap
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New Era London Navy 9FORTY A-Frame Trucker Adjustable Cap
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New Era London Light Beige 9FORTY A-Frame Trucker Adjustable Cap
Regular price 32,00€Sale price 32,00€ Regular priceUnit price / per32,00€{ "item_id": "p_15418252689790", "sku": "199196378588", "item_name": "New Era London Light Beige 9FORTY A-Frame Trucker Adjustable Cap", "price": 32.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9FORTY AFrame, 9FORTY CAPS, A-FRAME CAPS, ADJUSTABLE, BEST SELLER TRUCKERS, BROWN CAP \u0026 HATS, BROWN SNAPBACK, BROWN TRUCKER CAPS, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, MEN'S TRUCKER CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New in, SNAPBACK, Teams, TRUCKER CAPS", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Brown", "silhouette": "9FORTY A-Frame Trucker", "sport": null, "mid": 60771101, "image_url": "www.neweracap.eu/cdn/shop/files/60771101_3QL_e4aef380-0253-4ee0-9c16-275e5c99b5fd.jpg?v=1753720938&width=1000", "language": "en", "market": "FR", "index": null, "locale": "en-FR" } -
{ "item_id": "p_14996882129278", "sku": "198978619925", "item_name": "New Era Light Cream 9FORTY M-Crown A-Frame Adjustable Cap", "price": 35.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9FORTY CAPS, 9FORTY M CROWN, A-FRAME CAPS, ADJUSTABLE, BEIGE CAPS \u0026 HATS, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, MARCH20, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, New Era Essential Caps, NEW ERA HEADWEAR, New in, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Cream", "silhouette": "9FORTY M-Crown A-Frame", "sport": null, "mid": 60765493, "image_url": "www.neweracap.eu/cdn/shop/files/60765493_1_75c6f555-9533-45c7-854a-c044ed7f6f4b.jpg?v=1755167989&width=1000", "language": "en", "market": "FR", "index": null, "locale": "en-FR" } 9FORTY
New Era Light Cream 9FORTY M-Crown A-Frame Adjustable Cap
Regular price 35,00€Sale price 35,00€ Regular priceUnit price / per35,00€{ "item_id": "p_14996882129278", "sku": "198978619925", "item_name": "New Era Light Cream 9FORTY M-Crown A-Frame Adjustable Cap", "price": 35.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9FORTY CAPS, 9FORTY M CROWN, A-FRAME CAPS, ADJUSTABLE, BEIGE CAPS \u0026 HATS, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, MARCH20, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, New Era Essential Caps, NEW ERA HEADWEAR, New in, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Cream", "silhouette": "9FORTY M-Crown A-Frame", "sport": null, "mid": 60765493, "image_url": "www.neweracap.eu/cdn/shop/files/60765493_1_75c6f555-9533-45c7-854a-c044ed7f6f4b.jpg?v=1755167989&width=1000", "language": "en", "market": "FR", "index": null, "locale": "en-FR" } -
{ "item_id": "p_14996881637758", "sku": "198978619932", "item_name": "New Era Black 9FORTY M-Crown A-Frame Adjustable Cap", "price": 35.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9FORTY CAPS, 9FORTY M CROWN, A-FRAME CAPS, ADJUSTABLE, BLACK CAPS \u0026 HATS, BLACK EDITION, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, MARCH20, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, New Era Essential Caps, NEW ERA HEADWEAR, New in, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY M-Crown A-Frame", "sport": null, "mid": 60765491, "image_url": "www.neweracap.eu/cdn/shop/files/60765491_1.jpg?v=1753702368&width=1000", "language": "en", "market": "FR", "index": null, "locale": "en-FR" } 9FORTY
New Era Black 9FORTY M-Crown A-Frame Adjustable Cap
Regular price 35,00€Sale price 35,00€ Regular priceUnit price / per35,00€{ "item_id": "p_14996881637758", "sku": "198978619932", "item_name": "New Era Black 9FORTY M-Crown A-Frame Adjustable Cap", "price": 35.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9FORTY CAPS, 9FORTY M CROWN, A-FRAME CAPS, ADJUSTABLE, BLACK CAPS \u0026 HATS, BLACK EDITION, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, MARCH20, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, New Era Essential Caps, NEW ERA HEADWEAR, New in, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY M-Crown A-Frame", "sport": null, "mid": 60765491, "image_url": "www.neweracap.eu/cdn/shop/files/60765491_1.jpg?v=1753702368&width=1000", "language": "en", "market": "FR", "index": null, "locale": "en-FR" } -
{ "item_id": "p_14996884554110", "sku": "198978620303", "item_name": "New Era Pastel Blue 59FIFTY A-Frame Fitted Cap", "price": 47.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "59FIFTY - FULL PRICE, 59FIFTY AFrame, 59FIFTY FITTED BASEBALL CAPS, A-FRAME CAPS, BLUE CAPS \u0026 HATS, BLUE FITTED CAPS, CAPS, CAPS BEST SELLERS, FITTED CAPS, FLAT CAPS, FRESH FITTED, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, MARCH20, MEN'S 59FIFTY FITTED CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, New Era Essential Caps, NEW ERA HEADWEAR, New in, PASTEL CLOTHING \u0026 CAPS, Teams, WOMEN'S 59FIFTY FITTED CAPS", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Flat", "fit": "Fitted", "color": "Blue", "silhouette": "A-Frame Fitted", "sport": null, "mid": 60765485, "image_url": "www.neweracap.eu/cdn/shop/files/60765485_1.jpg?v=1753702539&width=1000", "language": "en", "market": "FR", "index": null, "locale": "en-FR" } 59FIFTY
New Era Pastel Blue 59FIFTY A-Frame Fitted Cap
Regular price 47,00€Sale price 47,00€ Regular priceUnit price / per47,00€ -
{ "item_id": "p_14996881473918", "sku": "198978620426", "item_name": "New Era Light Cream 59FIFTY A-Frame Fitted Cap", "price": 47.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "59FIFTY - FULL PRICE, 59FIFTY AFrame, 59FIFTY FITTED BASEBALL CAPS, A-FRAME CAPS, BEIGE CAPS \u0026 HATS, CAPS, CAPS BEST SELLERS, FITTED CAPS, FLAT CAPS, FRESH FITTED, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, MARCH20, MEN'S 59FIFTY FITTED CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, New Era Essential Caps, NEW ERA HEADWEAR, New in, Teams, WOMEN'S 59FIFTY FITTED CAPS", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Flat", "fit": "Fitted", "color": "Cream", "silhouette": "A-Frame Fitted", "sport": null, "mid": 60765487, "image_url": "www.neweracap.eu/cdn/shop/files/60765487_1.jpg?v=1753702517&width=1000", "language": "en", "market": "FR", "index": null, "locale": "en-FR" } 59FIFTY
New Era Light Cream 59FIFTY A-Frame Fitted Cap
Regular price 47,00€Sale price 47,00€ Regular priceUnit price / per47,00€