Since 1920, New Era UK has led the way in headwear culture. Ehrhardt Koch founded the company in Buffalo, New York, with a simple goal: To make better-quality caps that people wanted to wear, beyond the world of sport. Over a century later, that passion remains at the heart of our brand ethos and at the core of everything we do.

New Era has a strong connection to sport. Becoming the official on-field cap provider for Major League Baseball in 1934 provided extensive experience, and our brand has since become recognised for authentic sports headwear and classic style all over the world. The iconic 59FIFTY Fitted Cap was created during this era and has grown from a baseball essential to a staple in streetwear and fashion.

We continue to create officially licensed headwear and apparel for the most renowned sports teams and leagues across the globe. Including Major League Baseball, the National Basketball Association, and the National Football League, to leading European football teams and motorsport giants. Such as Manchester United, Tottenham Hotspur, Oracle Red Bull Racing, and McLaren.

Choose from everyday essentials perfect for day-to-day wear, or keep an eye out for limited-edition drops and collaborations, which are a must for avid cap collectors. Overall, we strive to offer a huge range of styles to suit all styles, as well as options for men, women, and kids, offering a wide range of iconic silhouettes and classic baseball caps. Including the 9FIFTY Snapback, 9FORTY Adjustable Cap, Trucker Caps, 39THIRTY Stretch Fit Cap, beanies, bucket hats, and many more.