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DISCOVER
Always on Side
OUR STYLE. OUR STORY.
When you’re a true original, there’s no option but to raise your own flag.
From the bottom of the leaderboard to the top of the world.
From the little leagues to the big time.
For 104 years and counting, our flag’s been there.
What’s in front is all you.
But the flag – that’s Always On Side.
About The Collection
104 years; that’s how long New Era has been changing the headwear game and cultivating the choice designs for sports enthusiasts and style specialists. Spring is the season of change, we’re ushering in the new with bold pinstripe t-shirts, jerseys and hoodies. Our heritage patch adding prestige to crews and bucket hats and iconic varsity silhouettes with allover patches.
Style it how you want – you decide the score.
Headwear
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LA Dodgers MLB Denim 2Tone Light Blue 59FIFTY Fitted Cap
Regular price 62,00€Sale price 62,00€ Regular priceUnit price / per62,00€ -
{ "item_id": "p_14912210698622", "sku": "198758638252", "item_name": "Chicago White Sox MLB Denim 2Tone Black 59FIFTY Fitted Cap", "price": 55.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "59FIFTY FITTED CAPS, BASEBALL SNAPBACKS, BLACK CAPS \u0026 HATS, BLACK EDITION, BLACK FITTED CAPS, CAPS, CAPS BEST SELLERS, CHICAGO WHITE SOX CAPS \u0026 CLOTHING, DENIM CAPS, FITTED CAPS, FITTED MLB CAPS, FLAT CAPS, Full Price, Headwear, HEADWEAR - NEW ARRIVALS, MARCH20, MEN'S 59FIFTY CAPS, MEN'S BASEBALL CAPS, MENS CAPS \u0026 HATS, MLB, MLB BASEBALL CAPS \u0026 CLOTHING, MLB GIFTS, NEW ERA GLOBAL DESIGN PROJECT, New in, Teams, VALENTINES 25% OFF, WOMEN'S 59FIFTY CAPS", "gender": "Male", "age_range": null, "item_brand": "MLB", "team": "Chicago White Sox", "visor": "Flat", "fit": "Fitted", "color": "Black", "silhouette": "59FIFTY", "sport": "Baseball", "image_url": "www.neweracap.eu/cdn/shop/files/14538397.jpg?v=1742828058&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } 59FIFTY
Chicago White Sox MLB Denim 2Tone Black 59FIFTY Fitted Cap
Regular price 55,00€Sale price 55,00€ Regular priceUnit price / per55,00€ -
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New York Yankees MLB Floral Embroidery Black 59FIFTY Fitted Cap
Regular price 69,00€Sale price 69,00€ Regular priceUnit price / per69,00€ -
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LA Dodgers MLB Floral Embroidery Light Blue 59FIFTY Fitted Cap
Regular price 69,00€Sale price 69,00€ Regular priceUnit price / per69,00€ -
{ "item_id": "p_14912209256830", "sku": "198758630072", "item_name": "MLB All Over Black Bucket Hat", "price": 120.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Buckets", "item_category_2": "Buckets", "categories": "BLACK EDITION, BLACK FITTED CAPS, FITTED CAPS, Full Price, Headwear, HEADWEAR - NEW ARRIVALS, MENS CAPS \u0026 HATS, MLB, MLB BASEBALL CAPS \u0026 CLOTHING, MLB GIFTS, New in, Teams", "gender": "Male", "age_range": null, "item_brand": "MLB", "team": "MLB All Over", "visor": null, "fit": "Fitted", "color": "Black", "silhouette": null, "sport": "Baseball", "image_url": "www.neweracap.eu/cdn/shop/files/14538159_3QL.jpg?v=1742980193&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } Buckets
MLB All Over Black Bucket Hat
Regular price 120,00€Sale price 120,00€ Regular priceUnit price / per120,00€ -
{ "item_id": "p_14912209224062", "sku": "198758628635", "item_name": "New Era Japan Cord Strap Black Bucket Hat", "price": 44.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Buckets", "item_category_2": "Buckets", "categories": "BLACK BUCKET HATS, BLACK EDITION, BLACK FITTED CAPS, BUCKET HATS, CORDUROY CAPS \u0026 CLOTHING, FITTED CAPS, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, New in, Teams, VALENTINES 25% OFF, WOMEN'S BUCKET HATS, WOMENS CAPS \u0026 HATS", "gender": "Female", "age_range": null, "item_brand": "Non Licensed", "team": null, "visor": null, "fit": "Fitted", "color": "Black", "silhouette": "Bucket", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/14538111_2_7c435cfb-955e-4b15-bcc2-fbf5c700b8ae.jpg?v=1742810082&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } Buckets
New Era Japan Cord Strap Black Bucket Hat
Regular price 44,00€Sale price 44,00€ Regular priceUnit price / per44,00€ -
{ "item_id": "p_14912208732542", "sku": "198758628604", "item_name": "New Era Japan Cord Strap Light Blue Bucket Hat", "price": 44.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Buckets", "item_category_2": "Buckets", "categories": "BLUE BUCKET HATS, BLUE FITTED CAPS, BUCKET HATS, CORDUROY CAPS \u0026 CLOTHING, FITTED CAPS, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, New in, Teams, VALENTINES 25% OFF, WOMEN'S BUCKET HATS, WOMENS CAPS \u0026 HATS", "gender": "Female", "age_range": null, "item_brand": "Non Licensed", "team": null, "visor": null, "fit": "Fitted", "color": "Blue", "silhouette": "Bucket", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/14538110_2_1ba94254-2ee1-4feb-b33c-6d7a17276381.jpg?v=1742810068&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } Buckets
New Era Japan Cord Strap Light Blue Bucket Hat
Regular price 44,00€Sale price 44,00€ Regular priceUnit price / per44,00€ -
{ "item_id": "p_14912202178942", "sku": "197884599819", "item_name": "MLB All Over Black Bucket Hat", "price": 120.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Buckets", "item_category_2": "Buckets", "categories": "BLACK EDITION, BLACK FITTED CAPS, FITTED CAPS, Full Price, Headwear, HEADWEAR - NEW ARRIVALS, MENS CAPS \u0026 HATS, MLB, MLB BASEBALL CAPS \u0026 CLOTHING, MLB GIFTS, New in, Teams", "gender": "Male", "age_range": null, "item_brand": "MLB", "team": "MLB All Over", "visor": null, "fit": "Fitted", "color": "Black", "silhouette": null, "sport": "Baseball", "image_url": "www.neweracap.eu/cdn/shop/files/14201578_3QL.jpg?v=1742980196&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } Buckets
MLB All Over Black Bucket Hat
Regular price 120,00€Sale price 120,00€ Regular priceUnit price / per120,00€
A bit of history
On or off the pitch, we have been the originators that helped to define over a century of sport and streetwear culture. Worn by some of the world’s greatest athletes past and present, we have dominated the headwear game since leaderboards began while at the same time, becoming a signifier of diverse cultures and communities from across the globe. Whether it’s a record-breaking athlete or a superstar rapper, all are united under one logo.
NEW ERA HERITAGE
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New Era Tonal Camo Navy 9FIFTY Stretch Snap Snapback Adjustable Cap
Regular price 41,00€Sale price 41,00€ Regular priceUnit price / per41,00€ -
{ "item_id": "p_14872874975614", "sku": "198358992228", "item_name": "Womens New Era Openback Grey Open Back Adjustable Cap", "price": 31.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "ADJUSTABLE, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, GIFTS UNDER €50, GREY CAPS \u0026 HATS, Headwear, HEADWEAR - NEW ARRIVALS, MARCH20, MLB GIFTS, NBA GIFTS, NEW ERA, NEW ERA HEADWEAR, New in, SINGLES DAY, STRAPBACK CAPS, Teams, VALENTINES 25% OFF, WOMENS CAPS \u0026 HATS", "gender": "Female", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Grey", "silhouette": "Pony Tail Adjustable", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60595751_3QL.jpg?v=1742305816&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } Pony Tail
Womens New Era Openback Grey Open Back Adjustable Cap
Regular price 31,00€Sale price 31,00€ Regular priceUnit price / per31,00€{ "item_id": "p_14872874975614", "sku": "198358992228", "item_name": "Womens New Era Openback Grey Open Back Adjustable Cap", "price": 31.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "ADJUSTABLE, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, GIFTS UNDER €50, GREY CAPS \u0026 HATS, Headwear, HEADWEAR - NEW ARRIVALS, MARCH20, MLB GIFTS, NBA GIFTS, NEW ERA, NEW ERA HEADWEAR, New in, SINGLES DAY, STRAPBACK CAPS, Teams, VALENTINES 25% OFF, WOMENS CAPS \u0026 HATS", "gender": "Female", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Grey", "silhouette": "Pony Tail Adjustable", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60595751_3QL.jpg?v=1742305816&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } -
{ "item_id": "p_14912622592382", "sku": "198977500453", "item_name": "New Era Dark Red 9TWENTY Adjustable Cap", "price": 26.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9TWENTY CAPS, 9TWENTY RED CAPS, ADJUSTABLE, CAPS, CAPS BEST SELLERS, CURVED CAPS, EARTHY TONE CAPS \u0026 CLOTHING, Full Price, GIFTS UNDER €30, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, LIMITED EDITION CAPS, MARCH20, MEN'S 9TWENTY CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New in, RED CAPS \u0026 HATS, STRAPBACK CAPS, Teams, VALENTINES 25% OFF", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Red", "silhouette": "9TWENTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/70932101_3QL.jpg?v=1742466278&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } 9TWENTY
New Era Dark Red 9TWENTY Adjustable Cap
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{ "item_id": "p_14912623280510", "sku": "198976706528", "item_name": "New Era Dark Purple 9TWENTY Adjustable Cap", "price": 26.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9TWENTY CAPS, ADJUSTABLE, CAPS, CAPS BEST SELLERS, CURVED CAPS, EARTHY TONE CAPS \u0026 CLOTHING, Full Price, GIFTS UNDER €30, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, LIMITED EDITION CAPS, MARCH20, MEN'S 9TWENTY CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New in, PURPLE CAPS \u0026 HATS, STRAPBACK CAPS, Teams, VALENTINES 25% OFF", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Purple", "silhouette": "9TWENTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/70925036_3QL_2098d4c1-bd27-499a-9477-1398a5adbc5b.jpg?v=1742466265&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } 9TWENTY
New Era Dark Purple 9TWENTY Adjustable Cap
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{ "item_id": "p_14912623477118", "sku": "198976546179", "item_name": "New Era Real Tree Camo 9FORTY A-Frame Adjustable Cap", "price": 32.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "A-FRAME CAPS, ADJUSTABLE, CAMO CAPS, CAPS, CAPS BEST SELLERS, CURVED CAPS, EARTHY TONE CAPS \u0026 CLOTHING, Full Price, GIFTS UNDER €50, GREEN CAPS, HATS \u0026 HEADWEAR, GREEN SNAPBACKS, Headwear, HEADWEAR - NEW ARRIVALS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New in, SNAPBACK, ST PATRICK'S DAY GIFTS, Teams, VALENTINES 25% OFF", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Green", "silhouette": "9FORTY A-Frame", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/70922579_3QL.jpg?v=1742558138&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } 9FORTY
New Era Real Tree Camo 9FORTY A-Frame Adjustable Cap
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{ "item_id": "p_14912213090686", "sku": "198758632397", "item_name": "New Era Japan Handwritten Light Blue 9TWENTY Adjustable Cap", "price": 38.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9TWENTY BLUE CAPS, 9TWENTY CAPS, ADJUSTABLE, BLUE CAPS \u0026 HATS, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, MEN'S 9TWENTY CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New in, STRAPBACK CAPS, Teams, VALENTINES 25% OFF", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Blue", "silhouette": "9TWENTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/14538293_3QL.jpg?v=1742980203&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } 9TWENTY
New Era Japan Handwritten Light Blue 9TWENTY Adjustable Cap
Regular price 38,00€Sale price 38,00€ Regular priceUnit price / per38,00€ -
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New Era Japan Handwritten Dark Green 9TWENTY Adjustable Cap
Regular price 38,00€Sale price 38,00€ Regular priceUnit price / per38,00€ -
{ "item_id": "p_14912209617278", "sku": "198758632243", "item_name": "New Era Japan Handwritten Beige 9TWENTY Adjustable Cap", "price": 38.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9TWENTY BROWN CAPS, 9TWENTY CAPS, ADJUSTABLE, BROWN CAP \u0026 HATS, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, MEN'S 9TWENTY CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New in, STRAPBACK CAPS, Teams, VALENTINES 25% OFF", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Brown", "silhouette": "9TWENTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/14538288_3QL.jpg?v=1742980200&width=1000", "language": "en", "market": "DK", "index": null, "locale": "en-DK" } 9TWENTY
New Era Japan Handwritten Beige 9TWENTY Adjustable Cap
Regular price 38,00€Sale price 38,00€ Regular priceUnit price / per38,00€