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DISCOVER
Always on Side
OUR STYLE. OUR STORY.
When you’re a true original, there’s no option but to raise your own flag.
From the bottom of the leaderboard to the top of the world.
From the little leagues to the big time.
For 104 years and counting, our flag’s been there.
What’s in front is all you.
But the flag – that’s Always On Side.
About The Collection
104 years; that’s how long New Era has been changing the headwear game and cultivating the choice designs for sports enthusiasts and style specialists. Spring is the season of change, we’re ushering in the new with bold pinstripe t-shirts, jerseys and hoodies. Our heritage patch adding prestige to crews and bucket hats and iconic varsity silhouettes with allover patches.
Style it how you want – you decide the score.
Headwear
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Ren And Stimpy Black 59FIFTY Fitted Cap
Regular price 46,00€Sale price 46,00€ Regular priceUnit price / per -
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Seattle Mariners MLB Blues Beige 59FIFTY Fitted Cap
Regular price 44,00€Sale price 44,00€ Regular priceUnit price / perExclusive -
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Tampa Bay Rays MLB Blues Beige 59FIFTY Fitted Cap
Regular price 44,00€Sale price 44,00€ Regular priceUnit price / perExclusive -
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Milwaukee Brewers MLB Blue Lagoon Navy 59FIFTY Fitted Cap
Regular price 44,00€Sale price 44,00€ Regular priceUnit price / perExclusive -
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New York Yankees MLB World Series Dark Red 59FIFTY Fitted Cap
Regular price 44,00€Sale price 44,00€ Regular priceUnit price / perExclusive -
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Atlanta Braves MLB Blues Blue 59FIFTY Fitted Cap
Regular price 44,00€Sale price 44,00€ Regular priceUnit price / perExclusive -
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Pittsburgh Pirates MLB All On Side Dark Purple 59FIFTY Fitted Cap
Regular price 44,00€Sale price 44,00€ Regular priceUnit price / perExclusive -
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Chicago White Sox MLB Batters Up Navy 59FIFTY Fitted Cap
Regular price 39,00€Sale price 39,00€ Regular priceUnit price / perExclusive
A bit of history
On or off the pitch, we have been the originators that helped to define over a century of sport and streetwear culture. Worn by some of the world’s greatest athletes past and present, we have dominated the headwear game since leaderboards began while at the same time, becoming a signifier of diverse cultures and communities from across the globe. Whether it’s a record-breaking athlete or a superstar rapper, all are united under one logo.
NEW ERA HERITAGE
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New Era Repreve Stone A-Frame Trucker Cap
Regular price 32,00€Sale price 32,00€ Regular priceUnit price / perSustainable{ "item_id": 7863404921005, "sku": "197882807176", "item_name": "New Era Repreve Stone A-Frame Trucker Cap", "price": 32.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["A-FRAME CAPS","ADJUSTABLE","BEIGE CAPS \u0026 HATS","BEIGE TRUCKER CAP","CAPS","CAPS BEST SELLERS","CURVED CAPS","CYBER MONDAY CAPS \u0026 HATS","Full Price","GIFTS FOR MEN","GIFTS UNDER €50","GOLF SNAPBACK","Headwear","HEADWEAR - NEW ARRIVALS","MEN'S TRUCKER CAPS","MENS CAPS \u0026 HATS","MESH CAPS","MLB GIFTS","NBA GIFTS","NEW ERA","NEW ERA HEADWEAR","New in","NFL GIFTS","SNAPBACK","SUSTAINABLE CAPS","TAX","Teams","TRUCKER CAPS","ULTIMATE GIFTING ESSENTIAL"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Cream", "silhouette": "9FORTY A-Frame Trucker", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60503436_2.jpg?v=1724084573", "language": "en", "market": "GI", "index": null, "locale": "en-GI" } -
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New Era Canvas Brown 9TWENTY Adjustable Cap
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New Era Flag Red 9FORTY Cap
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{ "item_id": 7863479140525, "sku": "198058818002", "item_name": "New Era Water Repellent Navy 9TWENTY Adjustable Cap", "price": 70.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["9TWENTY BLUE CAPS","9TWENTY CAPS","ADJUSTABLE","BLUE CAPS \u0026 HATS","CAPS","CAPS BEST SELLERS","CURVED CAPS","CYBER MONDAY CAPS \u0026 HATS","Full Price","GIFTS FOR MEN","Headwear","HEADWEAR - NEW ARRIVALS","LUXURY GIFTS","MEN'S 9TWENTY CAPS","MENS CAPS \u0026 HATS","MLB GIFTS","NBA GIFTS","NEW ERA","NEW ERA HEADWEAR","New in","NFL GIFTS","No Express Shipping","TAX","Teams","ULTIMATE GIFTING ESSENTIAL"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Blue", "silhouette": "9TWENTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60565095.jpg?v=1724088825", "language": "en", "market": "GI", "index": null, "locale": "en-GI" } 9TWENTY
New Era Water Repellent Navy 9TWENTY Adjustable Cap
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{ "item_id": 7863482056877, "sku": "198058818019", "item_name": "New Era Water Repellent Dark Red 9TWENTY Adjustable Cap", "price": 70.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["9TWENTY CAPS","9TWENTY RED CAPS","ADJUSTABLE","CAPS","CAPS BEST SELLERS","CURVED CAPS","CYBER MONDAY CAPS \u0026 HATS","Full Price","GIFTS FOR MEN","Headwear","HEADWEAR - NEW ARRIVALS","LUXURY GIFTS","MEN'S 9TWENTY CAPS","MENS CAPS \u0026 HATS","MLB GIFTS","NBA GIFTS","NEW ERA","NEW ERA HEADWEAR","New in","NFL GIFTS","No Express Shipping","RED CAPS \u0026 HATS","TAX","Teams","ULTIMATE GIFTING ESSENTIAL"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Red", "silhouette": "9TWENTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60565097_3QL.jpg?v=1724088799", "language": "en", "market": "GI", "index": null, "locale": "en-GI" } 9TWENTY
New Era Water Repellent Dark Red 9TWENTY Adjustable Cap
Regular price 70,00€Sale price 70,00€ Regular priceUnit price / per{ "item_id": 7863482056877, "sku": "198058818019", "item_name": "New Era Water Repellent Dark Red 9TWENTY Adjustable Cap", "price": 70.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["9TWENTY CAPS","9TWENTY RED CAPS","ADJUSTABLE","CAPS","CAPS BEST SELLERS","CURVED CAPS","CYBER MONDAY CAPS \u0026 HATS","Full Price","GIFTS FOR MEN","Headwear","HEADWEAR - NEW ARRIVALS","LUXURY GIFTS","MEN'S 9TWENTY CAPS","MENS CAPS \u0026 HATS","MLB GIFTS","NBA GIFTS","NEW ERA","NEW ERA HEADWEAR","New in","NFL GIFTS","No Express Shipping","RED CAPS \u0026 HATS","TAX","Teams","ULTIMATE GIFTING ESSENTIAL"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Red", "silhouette": "9TWENTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60565097_3QL.jpg?v=1724088799", "language": "en", "market": "GI", "index": null, "locale": "en-GI" } -
{ "item_id": 7863483826349, "sku": "198058815513", "item_name": "New Era Peached Cotton Navy 9TWENTY Adjustable Cap", "price": 28.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["9TWENTY BLUE CAPS","9TWENTY CAPS","ADJUSTABLE","BLUE CAPS \u0026 HATS","CAPS","CAPS BEST SELLERS","CURVED CAPS","CYBER MONDAY CAPS \u0026 HATS","Full Price","GIFTS FOR MEN","GIFTS UNDER €50","Headwear","HEADWEAR - NEW ARRIVALS","MEN'S 9TWENTY CAPS","MENS CAPS \u0026 HATS","MLB GIFTS","NBA GIFTS","NEW ERA","NEW ERA HEADWEAR","New in","NFL GIFTS","TAX","Teams","ULTIMATE GIFTING ESSENTIAL"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Blue", "silhouette": "9TWENTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60565314_3QL.jpg?v=1724089229", "language": "en", "market": "GI", "index": null, "locale": "en-GI" } 9TWENTY
New Era Peached Cotton Navy 9TWENTY Adjustable Cap
Regular price 28,00€Sale price 28,00€ Regular priceUnit price / per{ "item_id": 7863483826349, "sku": "198058815513", "item_name": "New Era Peached Cotton Navy 9TWENTY Adjustable Cap", "price": 28.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["9TWENTY BLUE CAPS","9TWENTY CAPS","ADJUSTABLE","BLUE CAPS \u0026 HATS","CAPS","CAPS BEST SELLERS","CURVED CAPS","CYBER MONDAY CAPS \u0026 HATS","Full Price","GIFTS FOR MEN","GIFTS UNDER €50","Headwear","HEADWEAR - NEW ARRIVALS","MEN'S 9TWENTY CAPS","MENS CAPS \u0026 HATS","MLB GIFTS","NBA GIFTS","NEW ERA","NEW ERA HEADWEAR","New in","NFL GIFTS","TAX","Teams","ULTIMATE GIFTING ESSENTIAL"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Blue", "silhouette": "9TWENTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60565314_3QL.jpg?v=1724089229", "language": "en", "market": "GI", "index": null, "locale": "en-GI" } -
{ "item_id": 7863494213805, "sku": "198060451044", "item_name": "New Era Floral Light Beige 9FORTY Adjustable Cap", "price": 32.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["9FORTY BEIGE CAPS","9FORTY CAPS","ADJUSTABLE","BEIGE CAPS \u0026 HATS","CAPS","CAPS BEST SELLERS","CURVED CAPS","CYBER MONDAY CAPS \u0026 HATS","FLORAL CAPS","Full Price","GIFTS FOR MEN","GIFTS UNDER €50","Headwear","HEADWEAR - NEW ARRIVALS","LIMITED EDITION CAPS","MEN'S 9FORTY CAPS","MENS CAPS \u0026 HATS","MLB GIFTS","NBA GIFTS","NEW ERA","NEW ERA HEADWEAR","New in","NFL GIFTS","STRAPBACK CAPS","TAX","Teams","ULTIMATE GIFTING ESSENTIAL"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Cream", "silhouette": "9FORTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60577635.jpg?v=1724091004", "language": "en", "market": "GI", "index": null, "locale": "en-GI" } 9FORTY
New Era Floral Light Beige 9FORTY Adjustable Cap
Regular price 32,00€Sale price 32,00€ Regular priceUnit price / perExclusive{ "item_id": 7863494213805, "sku": "198060451044", "item_name": "New Era Floral Light Beige 9FORTY Adjustable Cap", "price": 32.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["9FORTY BEIGE CAPS","9FORTY CAPS","ADJUSTABLE","BEIGE CAPS \u0026 HATS","CAPS","CAPS BEST SELLERS","CURVED CAPS","CYBER MONDAY CAPS \u0026 HATS","FLORAL CAPS","Full Price","GIFTS FOR MEN","GIFTS UNDER €50","Headwear","HEADWEAR - NEW ARRIVALS","LIMITED EDITION CAPS","MEN'S 9FORTY CAPS","MENS CAPS \u0026 HATS","MLB GIFTS","NBA GIFTS","NEW ERA","NEW ERA HEADWEAR","New in","NFL GIFTS","STRAPBACK CAPS","TAX","Teams","ULTIMATE GIFTING ESSENTIAL"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Cream", "silhouette": "9FORTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60577635.jpg?v=1724091004", "language": "en", "market": "GI", "index": null, "locale": "en-GI" }