At New Era, we know what makes the perfect headwear. We have been doing so since 1920, when Ehrhardt Koch recreated the headwear fashion space and founded New Era Cap Company in Buffalo, New York. Throughout the years, New Era has dominated the baseball cap industry, supplying headwear to baseball teams since 1934 and going on to become the official on field headwear provider for the MLB. It was in this era that the iconic 59FIFTY fitted baseball cap was created. New Era now has licenses for a range of sports, teams, and leagues.

Steeped in authentic American sports, New Era now has licenses for a range of sports, teams, and leagues. These include teams from the MLB, NFL, NBA. As well as European sports teams such as Tottenham Hotspur, Manchester United, McLaren F1, Alpine F1, Oracle Red Bull Racing, England Rugby, France Rugby, and sporting competitions such as The Open, Ryder Cup, and The Hundred.

New Era has a mission to provide customers with the finest quality products whilst being the leading global headwear brand. New Era currently offers a whole selection of headwear styles, including the iconic 59FIFTY fitted cap, with web-exclusive collections that are only available online at New Era. Our range also includes the 9FIFTY snapback cap, 9FORTY adjustable cap, Trucker cap, 39THIRTY stretch-fit cap, Beanies, Buckets and more!

Our heritage is in Headwear, but we are more than just caps. Our Clothing & Accessories are engineered using high quality materials and designed for every individual. From streetwear to sportwear, New Era aim to replicate our reputation on headwear onto our ever-growing apparel range. From T-Shirts, Hoodies, Sweatshirts, Jackets, Joggers, Shorts and Bags, New Era has a product for everyone.

The New Era website is home to some of the hottest collaborations with some of the biggest brands in the world, such as Alpha Industries, Gore-Tex,  and more. You check out our collections exclusively on our website.